Surprises? Not really. The Kindle Fire is what everyone thought it would be: A seven-inch Android tablet focused heavily on media consumption, priced way below Apple’s iPad. But the $199 price — $300 below Apple’s cheapest tablet — is lower than than the most optimistic reports I’ve seen. For context, recall that Amazon’s now-primitive original Kindle started out at $399 in 2007.
So yes, this is serious competition for the iPad. No way around that.
Meanwhile, Jeff Bezos used some of his stage time to introduce a new line of touchscreen, black-and-white Kindles, priced at $99 and $149, and cut his lowest-priced device, which still uses old-timey buttons, to $80.
“We’re going to sell many millions of these,” Bezos said, over and over again. No reason to doubt him. [UPDATE: You can watch the entire event
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